ArthSight Advisory
Talk to us
For businesses

Finance and strategy for every stage of your business

A senior finance and strategy team for a fraction of the cost of hiring one full time, so you can focus on product and sales.

Right systems from day one

Strong controls and compliance from the start: the base every business needs to scale.

Strong insights and guidance

We find the story in the numbers and lay it out clearly, helping businesses make sound decisions.

We think the way investors think

We see your business through an investor’s lens and prepare you for the fundraise.

01Cash flow, compliance, MIS and cost control

Build

Profit on paper, but no cash in the bank?

Set up the finance function right, from day one, so the business can scale without rebuilding it later.

What we do here

Cash flow management and runway

Full control over the cash coming in and going out, and a plan that keeps enough in the bank at every point

What we do
  • Receivables and payables management
  • Periodic cash and P&L reconciliations
  • Line by line cost control
  • Cash forecasting for expansion
  • Working capital optimisation
  • Runway, sensitivity and liquidity alerts
See details
  • Thorough control over cash inflows and outflows, receivables and payables
  • Cash reconciled with the P&L, so profit and cash tell the same story
  • Line by line review of costs, with leakages caught early
  • Cash forecasts and plans, so expansion never leaves the bank account short
  • Advice to cut working capital days and lower the cost of working capital
  • Runway and sensitivity analysis, with liquidity alerts before cash gets tight
What you getCash you can see, plan and protect at every stage of growth

Unit economics

Understanding key numbers at the most granular level, by product, outlet, channel and client

What we do
  • Margins by product, outlet, channel and client
  • Fair allocation of shared costs
  • True profitability at the most granular level
  • Reconciliation of marketplace and aggregator payouts
  • LTV, CAC and payback analysis
See details
  • Gross and contribution margins by product, outlet, channel and client
  • Logical allocation of shared costs across the business
  • Profitability after shared costs are allocated, at the most granular level, showing what truly makes money
  • Marketplace and aggregator payouts reconciled, including commissions and refunds
  • Customer lifetime value, acquisition cost and payback period, worked out by channel
What you getA clear view of what to scale, what to fix and what to stop

MIS and dashboards

Real time reporting that flags what matters, so decisions are made faster

What we do
  • Corporate level MIS and analytics
  • Reporting design and presentation
  • Real time dashboards and flags
  • KPIs and metrics to measure business performance
  • Data analysis and insights
  • Month end close and books review
See details
  • Corporate level MIS and analytics, built by a team that has worked with startups and on investment banking MIS, so we know how to bridge the gap
  • Reports designed around what to present, what to watch and what to highlight
  • Real time dashboards that flag issues as they happen, not at month end
  • Business metrics beyond finance: customers, conversion, retention, order value and productivity
  • Data analysis that finds the patterns and the story behind the numbers
  • A month end close calendar, with books reviewed and reconciled before reports go out
What you getA real time view of the business, so you can act faster

Compliance

Incorporation, tax and company law compliance, handled and overseen by a Chartered Accountant

What we do
  • Company and LLP incorporation
  • Compliance calendar management
  • Statutory audit coordination
  • Monthly ITC and TDS reconciliations
  • Handling of notices and assessments
  • Secretarial compliance and statutory registers
See details
  • Incorporation of companies and LLPs, with PAN, TAN, GST, professional tax, Shops and Establishment and Udyam registrations
  • One calendar for GST, TDS, income tax, ROC and payroll deadlines
  • Statutory audit coordinated end to end, from audit schedules to auditor queries
  • Input tax credit and TDS reconciled every month, so cash is not lost to gaps
  • Replies to tax notices and assessments, prepared so they hold up
  • Secretarial compliance, statutory registers and board processes kept in order
What you getCompliance in order, with no surprises
What it looks like
Illustrative sample
Live business dashboard Updated 10:42 today
Sales today₹6.4 L92% of target
Orders1,284+8% on last week
Repeat customers38%+4 pts
Cash in bank₹2.1 Cr11 months runway
Revenue by channel, this week
StoresWebsiteMarketplaceB2B
Flags raised today
  • Thane outlet margin down 6 pts this week
  • Receivables over 60 days up to ₹18 L
  • Marketing cost per order down 12%
02Growth plans, expansion and capital management

Grow

Where will we be in five years, and what will it take to get there?

Plan growth on numbers you trust, and decide where the next rupee should go.

What we do here

Business plan

A strong bottoms up plan: realistic, sensible and holistic, with every cost and every rupee accounted for

What we do
  • Five year, bottoms up plans and forecasts
  • Realistic and sensible business targets
  • Fixed and variable costs tied to revenue
  • Headcount planned role by role
  • Cash planned alongside the P&L
  • Functional budgeting
See details
  • Plans of up to five years, built bottoms up from your unit economics
  • Targets that are realistic, sensible and holistic, with every driver of the business considered
  • Variable and fixed costs forecast in line with revenue
  • Headcount planned role by role, with hiring timed to growth
  • Cash planned alongside the P&L, so growth is always funded
  • Budgets by function, agreed with the people who own them
What you getA plan the team believes in, and the cash to deliver it

Strategic finance

Answers to the tricky questions every growing business faces, backed by numbers

What we do
  • Credit period analysis
  • Lease or buy decisions
  • IRR and payback analysis
  • Pricing and discount analysis
  • Make or buy, hire or outsource
  • Decision notes for management
  • Franchise vs company owned economics
See details
  • Credit period analysis: what each extra day of credit to clients really costs
  • Lease or buy decisions for space, equipment and vehicles
  • IRR and payback analysis for new outlets, products, cities and capex
  • Pricing and discount analysis
  • Make or buy, hire or outsource, and other build or partner calls
  • Scenario and sensitivity models, summed up in one page decision notes
  • Franchise models such as FOFO and FOCO compared with company owned outlets on returns, control and risk
What you getBig decisions backed by numbers, not instinct

Capital allocation

Deciding how much money should be spent where, for growth that is sustainable and profitable

What we do
  • Spend split by expected return
  • Investment decisions across business functions
  • Team size and cost benchmarks
  • Liquidity management
  • Tracking returns on all major spends
See details
  • Spend split across functions and projects by the return each can deliver
  • Marketing, hiring and capex budgets sized to what the business can carry
  • Benchmarks for team size and cost against revenue
  • A cash buffer kept aside, so growth never puts the business at risk
  • Returns tracked on every major spend, with money moved to what works
What you getEvery rupee working where it earns the most

Fundraise plan

Working out why, when and how much to raise, and the story that wins investors over

What we do
  • Fundraise rationale and growth story
  • Key talking points and USPs for investors
  • Fundraise sizing and timing
  • Use of funds planning
  • Dilution strategy across rounds
  • Debt and equity funding mix
See details
  • A clear story on why you need to raise, and how the money will grow the business
  • Your strongest talking points and USPs, sharpened for investors
  • How much to raise, and when, based on runway and milestones
  • Use of funds mapped to the milestones it unlocks
  • Dilution scenarios across rounds
  • Debt and equity options compared on cost and control
What you getA fundraise plan, and a story, you can defend to any investor
What it looks like
Illustrative sample
Five year plan, built bottoms up
₹18 CrY1
₹34 CrY2
₹58 CrY3
₹86 CrY4
₹120 CrY5
Revenue
EBITDA, ₹ Cr
(4)171422
Headcount
244880110140
BreakevenYear 2from unit economics up
Lowest cash point₹1.2 Crmonth 14, funded
CostsFixed and variabletied to revenue
03Valuation, equity and debt, diligence readiness

Raise

Would our books survive due diligence?

Get ready for investors before they look, then see the round through to closing.

What we do here

Diligence readiness

Getting your books, compliance and paperwork investor ready before anyone looks

What we do
  • Pre diligence health check of books and compliance
  • Resolution of gaps before investor diligence
  • Reconciled financial statements and MIS
  • Cap table and ESOP record updates
  • Investor ready data room set up
  • Mock due diligence
See details
  • A full health check of books, tax and company law compliance, and key contracts
  • Gaps fixed before diligence, so they never become negotiating points for the investor
  • Clean, reconciled financials and MIS that tie back to the books
  • Cap table, ESOP pool and shareholder records brought up to date
  • A data room organised the way investors expect, with answers ready for the usual questions
  • A mock diligence, so you see your business the way an investor will
What you getFewer surprises in diligence, a stronger hand at the table and a faster close

Equity raise

Running the round with you, from the pitch to the signed term sheet

What we do
  • Financial model and pitch deck preparation
  • Investor identification by stage and sector
  • Investor meeting preparation
  • Term sheet comparison and analysis
  • Negotiation support up to signing
See details
  • An investor ready financial model and pitch deck that tell your growth story
  • The right investors identified for your stage, sector and ticket size
  • Investor meetings prepared for, with clear answers to the tough questions
  • Term sheets compared on valuation, control and investor rights
  • Support in negotiations through to the final term sheet
What you getA round run with discipline, while you keep running the business

Valuation

A number you can defend, at the right dilution, with the reasoning to back it

What we do
  • Valuation using DCF, comparables and transactions
  • Defensible valuation assumptions
  • Dilution and ownership analysis
  • Support on regulatory valuation reports
  • Support in pricing negotiations
  • ESOP structuring and valuation
See details
  • Valuation using the methods investors use: DCF, comparable companies and recent transactions
  • Assumptions built from your plan and unit economics, so they hold up to questioning
  • Dilution and ownership worked out across this round and the next
  • Support with the valuation reports the law requires when shares are issued
  • Backing you in pricing discussions with investors
  • ESOP pool sizing, scheme structure and valuation, with our legal associate on the scheme documents
What you getA valuation you can stand behind across the table

Debt

Raising bank, NBFC and venture debt your cash flows can actually carry

What we do
  • Debt capacity assessment
  • Lender ready projections and proposals
  • Comparison of bank, NBFC and venture debt options
  • Covenant and repayment planning
  • Support through sanction and disbursement
See details
  • Working out how much debt the business can safely take, and in what form
  • Lender ready projections, information memos and proposals
  • Options compared across banks, NBFCs and venture debt funds on cost, security and flexibility
  • Covenants and repayments tested against your cash flow plan before you sign
  • Support through lender queries, sanction and disbursement
What you getDebt that fits your cash flows, not the other way round

Fundraise compliance

Closing the round cleanly, with our legal associate on term sheets and SHAs

What we do
  • Term sheet and SHA review
  • Approvals and share allotment filings
  • FEMA and RBI reporting for foreign investment
  • Statutory register and share record updates
  • Post closing compliance checklist
See details
  • Term sheet and shareholders agreement review with our legal associate
  • Board and shareholder approvals, offer letters and share allotment filings under company law
  • FEMA and RBI reporting when foreign investors come in
  • Statutory registers and share records updated
  • A post closing checklist, so nothing is missed
What you getA round that closes cleanly, on paper as well as in the bank
What it looks like
Illustrative sample
Data room readiness
4 of 5 complete
  • Financials reconciled
  • Cap table and ESOP register
  • Compliance health check
  • Key contracts indexed
  • Data room shared
04Post funding management and investor relations

Manage

What should our investors hear from us every month?

After the money comes in, both sides need the same thing: clear, timely and honest numbers.

What we do here

Post funding management

Helping funded businesses spend the money as planned, and deliver what was promised to investors

What we do
  • Spend approvals against the funding plan
  • Budget vs actual tracking
  • Milestone tracking against investor commitments
  • Spend controls for unplanned expenses
See details
  • Every major spend approved against the funding plan agreed at the raise
  • Monthly budget vs actual against the business plan, with every variance explained
  • Progress tracked against the milestones and promises made to investors at the raise
  • Checks that stop unplanned or unapproved spending before it happens
What you getFunding spent as planned, and promises kept to investors

Investor updates

Regular updates that tell your growth story clearly and honestly

What we do
  • Monthly or quarterly investor updates
  • Clear commentary on wins and misses
  • Consistent KPI reporting
  • Board pack preparation
See details
  • Monthly or quarterly investor updates in a consistent format
  • Wins, misses and the reasons behind them, explained in plain words
  • Key metrics tracked the same way from one update to the next
  • Board packs with performance, plans and the asks where investors can help
What you getInvestors who stay informed, confident and ready to back the next round

Investor relations

Keeping investors informed and engaged, with one trusted point of contact for every query

What we do
  • Fund utilisation reporting
  • Tracking of SHA rights and obligations
  • Board meeting agendas, papers and minutes
  • Next round preparation
  • Single point of contact for investor queries
See details
  • Fund utilisation reported against the plan agreed at the raise
  • Information rights, consents and reporting duties under the SHA tracked
  • Board meetings planned, with agendas, papers and minutes
  • Groundwork for the next round started early
  • One point of contact for investor questions and data requests, with answers prepared quickly and consistently
What you getNo awkward questions at the next board meeting, and more of your time for the business
What it looks like
Illustrative sample
Investor update · Q2
  • Revenue up 18% on last quarter, ahead of plan
  • Use of funds 62% deployed, in line with the agreed plan
  • Runway 16 months; next raise planned in Q1
  • Ask introductions to two retail chains
How we engage

Monthly retainer as Virtual CFOs, fixed scope projects for models and valuations, and deal mandates for fundraising and transaction advisory

Where next

Keep exploring

Talk to us What we do for investors Why choose us